“弹窗广告”英语怎么说

发布时间:2017-03-16 11:38

名词解释:弹窗广告是指打开网站后自动弹出的广告,无论点击还是不点击都会出现在用户的面前。目前采用弹窗广告的在游戏行业中主要体现在web游戏上面。你知道怎么用英语表达吗?

Ethan Zuckerman, the man who invented pop-up ads, has apologised to the world last week.

Zuckerman explains that he had unintentionally created one of the most hated forms of advertising on the web.

In the late 90s, Zuckerman worked for Tripod.com, a website that marketed content and services to graduates. After the initial concept failed, Tripod later changed business model to keep the business going.

As Zuckerman explains: "At the end, we found the business model that got us funded was advertising. We tried to analyze users' personal homepages, so we could better target ads to them. Along the way, we ended up creating the pop-up ad."

弹窗广告的发明者伊凡·佐克曼上周向全世界公开致歉。

佐克曼解释道,他并不是故意创造出这种在网页上最遭人讨厌的广告形式的。

在上世纪90年代,佐克曼在一家向毕业生出售内容和服务的公司Tripod.com工作。在最初的设想失败之后,为了不使生意破产,Tripod随即转变了其商业模式。

正如佐克曼解释道:“最后,我们发现能使我们赚钱的商业模式就是做广告。我们尝试分析用户的个人主页,以更好地向它们推送广告。一路上,我们最终创作出了弹窗广告。”

“弹窗广告”英语怎么说

【讲解】

文中的pop-up ads就是“弹窗广告”的意思,其中pop-up是指计算机中菜单“弹出式的”,比如a pop-up menu(弹出式菜单)、a pop-up window(弹出式窗口)。ad是一个口语词,相当于advertisement,解释为“广告”,比如a want ad(招聘广告)。

此外,文中的unintentionally是一个副词,解释为“非故意地,无意地”。un-是一个常见的否定前缀,所以unintentionally的反义词即为intentionally(有意地,存心地)。

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