导语： 很少有人喜欢在公共场合演讲，原因是我们都怕出洋相，越是重要的演讲心里越恐慌。但是你不必紧张兮兮的。演讲其实很容易。

Speaking in public is most people s least favoritething. the reason is that we re all afraid of makingfools of ourselves. The more important the speech,the more frightened we become.

But stop biting your finger-nails. Public speakingis easy. It s just plain talking, and you talk all thetime. Although I m basically shy(honest!), I ve beenmaking speeches and talking on radio and televisionfor more than 30 years, and I can tell you that publicspeaking is not a “gift” like musical talent or being able to draw. Anybody who can talk canspeak in public. Here are some of the lessons I have learned:

Keep it simple.

Your audience2 is going to come away with one or two of your main ideas. One or two. Notten or 20. If you can t express in a sentence or two what you intend to get across3, then yourspeech is not focused well enough. And if you don t have a clear idea of what you want to say,there s no way your audience will.

Get organized.

No matter how long or short your speech, you ve got to get your ducks in a row—how youre going to open, what major points you want to make and how you re going to close.

When I do a radio or TV piece, I often write the last sentence first. When you know whereyou re headed, you can choose any route to get there. A strong close is critical4: the lastthing you say is what your audience will most likely remember.

Keep it short.

the standard length of a vaudeville5 act was 12 minutes. If all those troupers6 singingand dancing their hearts out couldn t go on longer without boring the audience, what makesyou think you can?

演讲其实很简单

很少有人喜欢在公共场合演讲，原因是我们都怕出洋相，越是重要的演讲心里越恐慌。

但是你不必紧张兮兮的。演讲其实很容易。演讲就跟平常说话差不多，大家天天都在说话。我这个人尽管骨子里很害羞(这是实话!)，但却在广播电视节目里讲了30多年，说了30多年。可以这么跟你说，演讲跟音乐才华和绘画能力不一样，不靠“天赋”。只要会说话就能演讲。这里谈谈我自己的几点经验。

要简单明了

别人听你讲话，总会记住你的一两个要点。一两点，不是一二十点。如果一两句话不能把你想说的意思表达出来，那说明你说话的重点不够突出。如果连你都不知道自己想说什么，怎么能指望别人听明白呢?

要有条理

说话长也好，短也好，必须井井有条——开始说什么，主要想谈哪几点，最后怎么收尾。

我做广播电视节目的时候，常常先把最后一句话写好。一旦你知道了目标，路径就可以任你挑选了。关键是收尾要有力：最后说的话别人可能记得最清楚。

话不宜长

一个杂耍节目的标准长度是12分钟。如果这些演员尽情歌舞超过12分钟都会让观众厌倦的话，你说你还能怎么样呢?